FounderTony Senior, courtside with Ben Johns
The name
Tony, backwards. The question, forwards.
Y is important because Y represents possibility. In a world that constantly tells us what we cannot do, Y asks a different question: “Why not?” Why not dream bigger? Why not challenge the rules that no longer serve us? Why not create instead of simply consume? Why not become the person we were capable of becoming all along? The Y is a fork in the road. It represents a choice. One direction is the familiar path—the path shaped by fear, doubt, tradition, and other people's expectations. The other direction is possibility. Y says: You have a choice. The beauty of YNOT is that it turns a question into a philosophy. YNOT? — Why not?
- RETIRED FIREFIGHTER
- 2018
- INTRODUCED PICKLEBALL TO THE CITY
- 2022
- FOUND yNOT
- 2026
